AdWords Mobile Targeting
Mobile Full Browsers At the AdWords campaign level settings you can find targeting for devices with full browsers. The default is targeting “All”. You can opt out of specific devices. The reporting...
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Facebook Mobile Advertising is the Next Big Thing
As Facebook prepares to offer itself to the public, there appear to be some changes in the works. Not surprisingly, chief among these is a move clearly intended to heighten revenue. Famed for the lack...
View ArticleHow Video Advertising is Evolving for Mobile
What exactly makes an ad “unskippable?” Google’s Art, Copy & Code team has set out to find an answer to this question. They experimented on Mountain Dew’s Kickstart “Come Alive” – a popular ad...
View ArticleHow Video Advertising is Evolving for Mobile
What exactly makes an ad “unskippable?” Google’s Art, Copy & Code team has set out to find an answer to this question. They experimented on Mountain Dew’s Kickstart “Come Alive” – a popular ad...
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